Your Model Works Your Org Never Caught Up

AI doesn't fail because models are weak. It fails because no one redesigned authority.

work with Maryna
Maryna Deundiak — hero

For AI founders scaling beyond early traction

This work is designed for AI-first startups generating approximately $1M–$5M ARR and facing challenges around ownership, adoption, retention, or go-to-market complexity.

✓

This is for you if…

  • Your AI product works, but adoption remains inconsistent.
  • Customers love the demo but struggle to operationalize the solution.
  • The team ships features, but ownership remains unclear.
  • Growth is increasing, but decision-making is becoming chaotic.
  • The founder is becoming the bottleneck for critical decisions.
  • The company needs systems that scale beyond founder-led execution.
✕

This is not for you if…

  • You want a coach to motivate the team rather than a strategist to advise the org.
  • You're pre-revenue or building without proven product-market fit.
  • You want someone to execute for you rather than redesign how decisions get made.
  • You're not ready to act on the changes within a reasonable timeframe.
  • You're seeking validation for decisions already made, not honest strategic counsel.

Learn directly from the work.

Multi-day programs and focused sessions on decision architecture, AI accountability, and scaling past the founder bottleneck.

Course 2 weeks

From AI Features to AI Business

Your AI company won't break at $5M ARR. Your operating system will.

Jul 22 – Aug 7 View course →
Lightning Lesson 1 hour

Why AI Companies Get Stuck

  • Identify your biggest scaling bottleneck
  • Assess your company's decision architecture
  • Build a practical improvement plan
Free - Live View Lesson →
See everything on Maven →

A clear path from first call to real change.

Step 01

Decision Architecture Call

A focused first session to find the real bottleneck.
Step 02

Authority & Ownership Audit

Mapping where decisions are made — and who owns them.
Step 03

Framework Design

Building the decision structure your scale demands.
Step 04

Implementation & Handoff

Embedding the system so it holds without you.

Questions, answered.

AI-first founders scaling from approximately $1M to $10M ARR who need clarity around product, ownership, execution, and growth.

No. This is strategic product leadership, decision architecture, operating system design, and AI adoption strategy.

Yes. The Decision Architecture Call is designed as a standalone engagement.

Generally no — unless there is exceptional traction, funding, or enterprise context.

Yes, selectively — particularly around AI adoption, governance, decision ownership, and strategic product transformation.

How do we start?

Three ways to begin; pick whichever fits how you'd rather work.

Start Live

Strategy Session

$600

A focused live session to find your real bottleneck together — decisions, ownership, and where authority is breaking down.

  • 60-minute working session
  • Live bottleneck diagnosis
  • Clear next-step recommendation
Book a Call
Start Sprint

AI Sprint

starting at $5,000

A structured engagement to redesign decision ownership and build the operating layer beneath your AI.

  • Authority & ownership audit
  • Decision-rights redesign
  • Implementation & handoff
Start Custom

Advisory

Custom

Ongoing strategic advisory shaped around your organization — for teams that need a decision architect in the room.

  • Tailored scope & cadence
  • Fractional product leadership
  • Enterprise & team engagements